Trust, but verify!

Building a great relationship with your media-buying agents can save you money but requires that you take control of your marketing data A little over a year ago, P&G’s Marc Pritchard, as the chief brand officer at the world’s...
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The future of work for marketing

What can we expect from our day to day work in marketing when automation surges and some of our best-performing colleagues are machines? Starting work in the morning to most of us means checking our email inbox or opening...
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